EP088: The Virtual Law Firm Resource – Meet Emily LaRusch Founder of Back Office Betties

Ten Golden Rules Internet Marketing for Law Firms Podcast

In today's exciting episode, host Jay Berkowitz is joined by special guest Emily LaRusch, the entrepreneurial force behind Back Office Betties, where innovative administrative solutions meet law firm success.

Get ready to learn how defining roles, fostering a strong culture, and utilizing tools like EOS can revolutionize how a law firm operates. Emily will discuss her path to founding a company dedicated to enhancing law firms' back-office functions and share how to use psychological testing to put the right people in the right seats.

Tune in to gain insights on the strategies that help law firms soar and discover how Emily's firm achieved an impressive 99% of their quarterly goals. Let the conversation begin!

Key Topics

• 05:36 We provide fractional administrative staffing for law firms.
• 13:42 Diagnostic tool identifies right people in roles.
• 16:51 Identify roles, use data to persuade partners.
• 18:02 Learn about EOS for law firms from experts.
• 25:48 Regular exercise ensures right person, right seat.
• 30:58 Defined vision, values, and final candidate interviews.

About Emily LaRusch:

At just six years old, Emily was already a neighborhood entrepreneur, organizing BMX bike shows and charging parents for the thrill of watching their children perform daring stunts. Her teenage years saw her honing her work ethic as a cashier at the home of the Big Mac, where she learned the value of impeccable customer service from her manager, Jorge, who ran the place with a Ritz Carlton-like precision, instilling in her the motto, "If you have time to lean, you have time to clean."

In 2014, Emily embarked on her entrepreneurial journey by founding Back Office Betties, a lifeline for small to midsize law firms overwhelmed by administrative burdens. Her mission? To liberate lawyers from the chaos of multitasking and restore their peace of mind. Emily understands that exceptional customer service not only costs nothing but is also the cornerstone of building a thriving enterprise.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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