EP092: Top 10 Hottest Technology Tips for Attorneys

Ten Golden Rules Internet Marketing for Law Firms Podcast

In today's episode, we are sharing the audio recon from our most popular webinar The Top 10 Hottest Technology Tips for Attorneys which has been viewed over 80,000 times on YouTube! Host, Jay Berkowitz delves into the transformative power of artificial intelligence (Ai) in digital marketing and the legal field. Exploring the rapid rise of ChatGPT and its integration into tasks like legal research, job descriptions, and marketing strategies. Ai has also significantly increased workplace and law firm efficiency, even outperforming lawyers in legal tasks. Jay shares personal insights on using AI tools such as DALL-E for image creation and Fliki for video commercials, shedding light on their potential to revolutionize practices.

The webinar also highlights how immigration attorneys are leveraging TikTok and other platforms to reach clients and generate leads, demonstrating the evolving landscape of legal marketing. Additionally, the industry is increasingly relying on ChatGPT for idea starters then using human editing, quick research, and job descriptions. Jay discusses Google's evolving advertising products, focusing on the importance of Google Screen and local service ads for law firms. He shares success stories from his agency, 10 Golden Rules, and offers actionable tips to enhance your online presence and lead generation efforts.

Let's get started!

Key Topics

• 04:56 Discusses the use of Chat GPT and other new technologies in law firms. Sharing his experience in digital marketing.
• 12:08 Chat GPT’s potential as a new search engine and a powerful tool for daily life.
• 24:29 Google's evolution in providing ads and local service ads to law firms.
• 32:03 Secret algorithm for managing local service ads revealed, with emphasis on realism and high-quality leads.
• 40:59 Location, reviews, and optimization are key to improving Google Maps rankings.
• 44:26 Reveals Google autofill strategy for law firms, which appears as suggested search results.
• 48:25 Discusses 10 strategies for law firms, including exclusive lead gen opportunities and AI tools like chat GPT.

Resources Mentioned

**Books:**

• Think and Grow Rich by Napoleon Hill.

**Apps and Websites:**

• ChatGPT (by OpenAI) - https://chatgpt.com/
• Fliki: AI tool for creating video content - https://fliki.ai/
• DALL-E: An AI tool for creating images in various styles - https://openart.ai/
• Futurpedia: A site sharing new technologies - https://www.futurepedia.io/
• Proof Serve: The 'Uber' of document serving - https://www.proofserve.com/
• Litify: A cloud-based CRM and case management system - https://www.litify.com/
• Depositions.com: For managing and sharing depositions - https://depositions.com
• Avvo and Martindale Hubbell (for attorney recommendations) - https://www.martindale-avvo.com/
• Linden Law - https://www.llinjury.com/
• Walker Advertising - https://www.walkeradvertising.com/about-us/los-defensores/
• Google Chrome Plugin for Chat GPT
• Quillbot: A tool to rewrite content - https://quillbot.com/
• Law Droid - https://lawdroid.com/
• Harvey AI - https://www.harvey.ai/
• CaseText - https://casetext.com/

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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