Automating Success: Email Marketing Strategies with Allison Hardy

The Mastermind Mixer

This episode features a conversation with Allison Hardy, an email marketing strategist. Allison specializes in helping coaches and experts automate their marketing processes, allowing them to focus more on client work rather than constant promotion. She emphasizes the importance of choosing a reliable email platform with good deliverability and automation features, recommending ConvertKit, which she has used for years. Allison also shares her journey into email marketing, which began after being laid off while pregnant and pivoting from personal training to business mentoring. She highlights the importance of not overwhelming clients with information during onboarding, suggesting a gradual approach over two weeks.

Allison discusses her approach to webinars, noting that she hosted them bi-weekly to keep her skills sharp and maintain consistent lead generation. She also underscores the value of transparency, using personal success stories and client testimonials to build trust. Allison advises listeners to be their own best clients by implementing the strategies they recommend to others, thereby demonstrating credibility and effectiveness.

The episode concludes with Allison promoting her $80,000 email template and encouraging listeners to connect with her on Instagram.

• Find Allison on IG!
• The $80,000 Email Template
• Allison's Website