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Impactful Creativity in Construction - Episode 60 | Daniel Moore
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In the construction industry, creativity is often seen as an auxiliary skill, in fact, marketing in general can be very much overshadowed generally and more specifically within boardrooms, usually overshadowed by technical prowess, manual labour and project management capabilities.
However, as the industry evolves in more ways than one, creative execution is becoming a critical component in driving engagement, enhancing brand recognition, and establishing market differentiation. From crafting compelling content and leveraging social media to developing unique brand identities and measuring campaign success, creative strategies are transforming how construction companies communicate and connect with their audiences.
As a generalist marketer creating a podcast episode devoted purely to the creative comes with a whole bunch of caveats, many of which I’ve spoken about before. You can’t get to the creative, it shouldn't be touched until the hard work or research, market orientation, strategic intent and tactical development have been worked on, and even then, it should not just be a “we just need an advert/logo/brand”. The creative process is far too technical and important not to pay full attention to it. With that said, within construction, it’s easy to find the haters of the discipline, even though these haters (everyone for that matter) are influenced by creative executions every single day, which means we need to chat with someone who knows their pantones from their framerates.
Dan Moore is a creative entrepreneur and co-founder of dissident creative agency. With a background in photography, Dan’s career in the creative industry began unexpectedly when he pivoted from pursuing plumbing to a passion for visual storytelling. In 2012, he launched his own photography studio, which has since grown into a creative agency that works with both local businesses and international brands on photography, videography, social media and podcast production. Dan brings a problem-solving approach to creativity, focusing on delivering solutions tailored to the construction industry and beyond.
The Topics We Chat Through
- The Role of Creativity in the Construction Industry
- Crafting Engaging Content that Resonates
- The Impact of Social Media
- Creative Consistency
- Visual Storytelling
Links
Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028
Website: https://www.builddifferent.marketing/
Linktree: https://linktr.ee/builddifferent
Further Links
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