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021 – The importance of a solid brief with Matt Lasky
Manage episode 402182237 series 3510895
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This show sees our first ever guest to The WP SEO Show - Matt Lasky.
Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction.
Main talking points include:
- The transformative effect of clear communication and understanding client goals.
- The role of a comprehensive brief in guiding project direction and fostering creative solutions.
- Strategies for agencies to navigate client feedback and maintain a collaborative relationship.
- The significance of aligning project objectives with user needs to improve conversion rates and achieve client objectives.
This discussion highlights how a detailed, thoughtful brief is not just administrative paperwork but a foundational tool for project success and client-agency collaboration.
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