031 - Taking A Look At Your Client's CRO

The WP SEO Show – Demystifying SEO for WordPress Websites

Main talking points include:

• Conversion Rate Optimization (CRO): Importance of optimizing websites to help users take desired actions (leads, sales, etc.).
• CRO and SEO Link: Driving traffic through SEO is ineffective if visitors can’t convert due to website issues.
• Common CRO Mistakes:
• Broken contact forms or inquiry forms.
• E-commerce checkout issues (not verifying if payments go through).
• Missing or unclear calls to action (CTAs).
• Long mobile pages with CTAs buried at the bottom, requiring excessive scrolling.
• Broken links, particularly in key areas like footers.
• Usability Checks:
• Regularly test websites, even on incognito browsers, to catch errors like broken images or caching problems.
• Look for broken forms, payment issues, or email issues that might hinder conversions.
• Proactivity: Regularly checking for issues even after a site goes live, especially for maintenance clients.
• Mobile Experience: Consider how the site is experienced on mobile devices, ensuring that key actions like CTAs are accessible early on the page.
• Analytics: Using tools like Google Analytics to identify high exit rates or bounce rates on key pages, which may point to usability or CRO issues.
• Value of Small Fixes: Fixing even small issues (like broken links in a footer) can result in significant improvements in traffic and conversions.
• Client Communication: Keeping clients informed about ongoing checks, testing forms, and being proactive builds trust and strengthens the relationship.
• Importance of Detail: Small details often overlooked, like unchecked form errors, can have large impacts on user experience and site success.