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Episode 292 - Mastering Amazon in 2024: AI, SEO, and Brand Building Strategies with Neil Twa
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In this fast-paced episode of the eCommerce Evolution Podcast, I sit down with Neil Twa, co-founder and CEO of Voltage, to discuss the future of Amazon selling. Neil, a brand owner, investor, and podcaster himself, shares invaluable insights on how to navigate the evolving Amazon landscape in 2024 and beyond. From AI-driven changes to brand-building strategies, this episode is packed with actionable advice for sellers looking to stay ahead of the curve.
Key topics covered:
- The impact of AI on Amazon's search algorithm, including the upcoming Cosmo engine and how it will revolutionize product discovery
- Amazon SEO strategies for 2024, focusing on optimizing images, titles, and overall listing quality
- The importance of building a true brand on Amazon, moving beyond just being a seller
- Strategies for profitable growth, including Neil's 20% EBITDA target and minimum $12 net profit per unit rule
- The future of Amazon selling, including the potential need for design or utility patents to defend against competition
Whether you're a seasoned Amazon seller or just starting out, this episode provides critical insights to help you thrive in the ever-changing world of e-commerce. Don't miss Neil's expert advice on building a sustainable and profitable Amazon business in 2024 and beyond.
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