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Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know
Manage episode 448826968 series 3517801
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No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen.
Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.
I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly.
Here's a look at what we cover:
- How vertical videos are improving shopping experiences and making ad performance better.
- What the new integration with Facebook means for shoppers.
- How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals.
- Prime Video Ads and what they could mean for your brand (and when to consider running them).
- Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness.
- Plus more!
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