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63. 3 Standard Buying Motives in the Selling Process | Fashion Marketing, Steps to Selling Part 2
Manage episode 455809136 series 3527327
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Episode 63. In this episode, I discuss Buying Motives as a part of the Selling Process - Step 2 Determining Needs and Wants.
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To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:
- Engagement
- Determining needs and wants
- Showcasing features and benefits
- Providing a solution
- Closing the sale
- Upselling
- Confirmation
- Retention
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RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
This bundle can be accessed in 2 locations:
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BUNDLE CONTENT:
PRESENTATION
- Selling Presentation - 45 pages of bright Gen Z colors & graphics
ASSIGNMENTS
10 activities for all 8 steps (36 pages)
- Step 1 – 1 Engagement activity
- Step 2 – 3 Determining Needs and Wants activities
- Step 3 – 1 Showcasing Features and Benefits activity
- Step 4 – 1 Providing a Solution activity
- Step 5 – 1 Closing the Sale activity
- Step 6 – 1 Upselling activity
- Steps 7 & 8 – 1 Confirmation and Retention activity
- All Steps – 1 external activity in which the students engage with actual sales personnel
PROJECT
- "The Art of Selling" project (17 pages)
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