How To Have a Thriving Business as a Coach with Cathy Smith

BetterScope

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In BetterScope we Unpack the Human Story Behind the Headlines!

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Show Summary

In this episode of BetterScope, we dive deep into the nuances of starting and running a successful coaching business with marketing expert Cathy Smith. Boasting over 35 years of experience, Cathy has transitioned from graphic design to marketing, and now specializes in helping coaches amplify their businesses.

Guest Bio

Cathy Smith is an inspiring speaker, acclaimed author, and marketing expert with over 35 years in the industry. As the author of the Coaches Marketing Roadmap, she’s a leading authority in coaching and marketing, dedicated to helping coaches build successful businesses. Her approach blends traditional marketing with digital-age strategies, proven in her work with hundreds of businesses to enhance their brand and audience reach.
The Coaches Marketing Roadmap distils Cathy’s vast experience into practical strategies for coaches at all levels, lauded for its real-world applicability and empathetic guidance. Known for her engaging, clear, and relatable style, Cathy’s workshops and keynotes are interactive and empowering, enabling attendees to immediately apply their learnings. Her contributions have made her a sought-after consultant and speaker in coaching and marketing communities.

Show Notes

Join us on BetterScope where Cathy Smith shares her insights about how to have a successful business as a coach!

• Cathy Smith underscores the vitality of niche selection and audience targeting.
• She illustrates her point by citing her own experience with assisting legal professionals and paralegals in various towns.
• Cathy goes on to elaborate on the crucial task of choosing the right marketing platforms, urging coaches to consider their audience's hangout spots and their personal comfort with the platform.
• Cathy recommends that coaches concentrate on perfecting their craft and delegate non-core activities, such as bookkeeping, to others. She advises that coaches should adjust their session lengths based on the client's pre-existing knowledge and free time.
• Cathy touches upon the blurry lines between consulting, coaching, and mentoring, noting that in Australia, coaching is largely an unregulated field. However, she mentions specific qualifications and certifications pertinent to corporate coaching within the region.
• Cathy’s contact information: Email ([e-mail]), LinkedIn (https://www.linkedin.com/in/cathy-smith/).

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Relevant Links from the Episode

Cathy's LinkedIn: https://www.linkedin.com/in/cathy-smith/

Sponsor: https://remostaff.com/

BetterScope Podcast: https://www.betterscope.show/

Pre-interview for BetterScope Podcast: https://meetings.hubspot.com/lyubomir

Discovery Call with RemoStaff: https://calendly.com/remostaff/15-min