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59. Growing an Eco-Friendly Business
Manage episode 390613845 series 3540525
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Join us for an eco-friendly journey with Female Fusion member Sahar Karoubi, the founder of Bambuyu, a UAE-based brand specializing in sustainable bamboo toilet paper, tissues, and kitchen rolls. Sahar shares her entrepreneurial story, from the curiosity that led her to create environmentally conscious tissue products to the challenges and growth of her business. Learn how she leveraged Female Fusion for support in the early stages, discovered marketing strategies for small businesses, embraced email marketing and e-commerce, and built a bold brand that connects with customers. Sahar's insights offer valuable lessons for entrepreneurs seeking to make a positive impact while growing their businesses sustainably.
Episode Takeaways:
- Sustainable Entrepreneurship: Sahar Karoubi's journey as the founder of Bambuyu highlights the importance of creating eco-friendly products to meet consumer demands for sustainable options.
- Marketing for Impact: Sahar emphasizes the significance of branding, photography, and storytelling in marketing for small businesses, demonstrating how these elements can create an emotional connection with customers.
- Email Marketing and Automation: Sahar's experience with email marketing, including personalized content and automation, showcases the power of nurturing customer relationships and maximizing conversions in the e-commerce space.
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