8 Ways To Assess Your Potential for Podcast Success - EP: 5

The Business Podcast Roadmap

Today I want to share how successful you are likely to be with podcasting for your business.

We have found that there are clear indicators of people who are in the right position to absolutely thrive with podcasting.

On the other hand, there are similar indicators that show that podcasting may not be the best avenue for you.

What we find is that people come into podcasting with a couple of different mindsets.

The first category that we tend to see is the people who are afraid of missing out on what is potentially an amazing asset for their business.

They see that everyone is creating a podcast and they don’t want to miss out on the opportunity.

These people tend to jump into podcasting with reluctance as they’re simply creating a podcast because they feel like they should.

The second category is the people who are incredibly excited about the prospect of podcasting but they might not be in the best position to make it work.

These folks might not have their business in the right stage where podcasting is the best tool for them.

So, what makes all the difference between the folks who are at the right stage with their business to thrive in the podcasting space versus the folks who may find it challenging?

We’ve found there are eight principles that showcase whether you’re business is primed and ready or not, which we’ve documented in our Podcast Success Scorecard.

This is a great initial step towards understanding the principles that make all the difference when It comes to effective podcasting.

Let’s dive into a few of these today.

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