What the heck are UTM Parameters? How to set-up & use to track everything!

Straight Talk with Sally

🚀 What the Heck Are UTM Parameters? How to Set Up & Use to Track Everything! 🚀

In this episode of Strategy with Sally, we're diving deep into UTM parameters – and why they’re absolutely essential for tracking your marketing campaigns! Whether you’re running email campaigns, social media ads, or affiliate links, UTM parameters help you track where your traffic is coming from, so you can make smarter decisions and boost your results.

🔍 What You’ll Learn:

➡️ What UTM parameters are and why they’re crucial for tracking. ➡️ How to set up UTM parameters for emails and links. ➡️ How to use trigger links in conjunction with UTM parameters for even more detailed tracking. ➡️ The best practices for tracking and analyzing your data.

🌟 Bonus: You'll get a hands-on GSD (Get Sh*t Done) task to implement your learnings immediately, so you can start tracking your campaigns with ease.

💥 Actionable Tips:

➡️ Add UTM parameters to your links for detailed tracking. ➡️ Create custom trigger links to capture leads. ➡️ Optimise your campaigns with real-time data.

📅 Join us live: Weekly at 9am Tuesday (Melbourne/Sydney Time)

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