#388 - Mass Market versus Aspirational Buyers - Alan Beckley
Manage episode 407193235 series 3558714
Alan provides a new Me on the Mic episode.
Alan discusses two different market segments for inventors: mass market versus aspirational buyers.
The mass market segment offers a potentially huge number of buyers who are price sensitive.
The aspirational buyer segment offers a smaller market of buyers, who will pay more for a unique quality product.
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