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599: How to Create a Stable Income Stream Through Digital Products - Bridging The Gap Between Digital Product Creators and Food Bloggers with Tammy Overhoff
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In episode 599, Tammy Overhoff teaches us how to create a stable income stream by selling digital products instead of relying exclusively on SEO and ad-revenue.
Tammy Overhoff is a seasoned food blogger and digital product expert who began her journey in 2011 with the Organize Yourself Skinny blog. She empowers busy women to lead healthier lives through eBooks, digital guides, and courses. In 2023, Tammy expanded her business with Reset & Flourish, offering digital products and a meal prep membership site. Despite numerous Google algorithm updates, her focus on digital products has kept her blog successful. Tammy also launched Tasty Digital Eats to support food bloggers transform their recipes into digital products and build stable businesses.
In this episode, you’ll learn more about how Tammy overcame a devastating traffic loss due to a Google algorithm update and transformed her business by focusing on digital products. Discover strategies for creating, marketing, and selling digital products that resonate with your audience and provide a stable income stream.
Key points discussed:
- Diversify your income: Create digital products to reduce reliance on volatile traffic and ad revenue that’s subject to Google updates.
- Solve problems for your audience: Focus on creating products that address specific needs or help achieve goals - ask your audience, don’t guess!
- Repurpose your content: Transform existing blog posts and recipes into valuable digital products.
- Nurture your email list: Build a strong community to effectively market and sell your digital products.
- Start with small wins: Begin with simple products like meal plans or ebooks to gain confidence and momentum.
- Learn from your audience: Use email statistics and social media feedback to identify popular topics for products.
- Create a system: Develop a consistent process for creating, launching, and selling digital products.
- Bundle your offerings: Combine related products to increase value and boost sales.
Connect with Tammy Overhoff
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