Expanding and Building on a Barbecue Brand With Micha Magid, Co-Founder and Co-CEO of Mighty Quinn’s Barbecue

From Persona To Personal

Micha Magid is the Co-founder and Co-CEO of Mighty Quinn’s Barbecue. A graduate of NYU Stern School of Business, Micha started his career as an Associate in the mergers and acquisitions department at JP Morgan Chase. He then moved on to the hedge fund industry and spent 10 years managing investments. What started as an investment later became a full-time position with Mighty Quinn’s, which now has 15 locations, including a presence in iconic sports venues like Madison Square Garden and Yankee Stadium.

What you’ll learn in this episode:

Can a restaurant use its mobile app to build customer relationships that go beyond ease of ordering? How can a venue transition from a transactional relationship to a value-based relationship?

According to Micha Magid of Mighty Quinn’s Barbecue, his restaurant uses its app for ordering and transactional purposes; however, as the brand continues to expand, Micha is excited about connecting with customers through the magic of the mobile phone. The mobile app includes a guest feedback channel where customers can text comments as the restaurant uses it to build direct communication and further develop and deepen customer relationships.

On this episode of From Persona to Personal, Roger Hurni welcomes Micha Magid, Co-founder and Co-CEO of Mighty Quinn’s Barbecue, to chat about operating, scaling, and marketing a digital-first restaurant. Micha talks about how Mighty Quinn’s got started, the ways the brand leverages data to make menu decisions, how it uses its mobile app, and what gives him the most excitement and the most anxiety. He also discusses his new ghost kitchen, Sugar Wing. Don’t miss it!