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#343 - It’s easier to appeal to a specific someone than to everyone
Manage episode 421755475 series 3563053
Контент предоставлен Andy Isom. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Andy Isom или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences, and pain points of your target audience. By tailoring your products, services, and marketing strategies to this well-defined group, you can create a compelling value proposition that sets you apart from the competition.
In this episode, I talk about the benefits of niching down and why it's important to do it if you want to be successful in 2024. I also share examples of brands that did a great job with niching down. Learn how focusing on a niche can help you stand out and thrive in a crowded market.
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Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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