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Turning a Fast Growing & Unprofitable Company into a High Margin Cash Machine
Manage episode 427326991 series 3563931
Контент предоставлен Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
How do you turn a struggling eCommerce business into a booming success? In this episode, I sit down with Michelle Huie, founder of VIM & VIGR, as she shares her journey from facing financial challenges to significantly improving her business’s profitability and reveals her strategies for restructuring operations.
Listen in as Michelle explains the pivotal changes she made to her business model, from reducing reliance on trade shows to increasing direct consumer interactions. We also discuss the impact of leveraging SEO and content creation to drive substantial eCommerce revenue, emphasizing the importance of focusing on more lucrative market segments and streamlining expenses.
You can find show notes and more information by clicking here: https://bit.ly/3VM97Xa
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