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Breaking Down Internal Silos for Better Marketing ROI (with Elizabeth Strickert from A-LIGN)
Manage episode 453579033 series 3567011
Контент предоставлен Niels van Melick. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Niels van Melick или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth shares her journey of fostering collaboration across teams to create more impactful campaigns and drive better results.
Here's what you'll learn in this episode:
• Why breaking down silos is critical for marketing success.
• How to build strong cross-departmental relationships in a remote work environment.
• Tips for working effectively with subject matter experts.
• How A-LIGN transformed their annual report into a company-wide initiative.
• The impact of ungating content on brand awareness and engagement.
• Practical strategies for demonstrating content ROI to executive teams.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH ELIZABETH:
🔔 LinkedIn: linkedin.com/in/elizabethstrickert
🌐 Website: a-lign.com
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