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How to Make Real Impact as a New Content Leader (with Sonja Jacob from Athenahealth)
Manage episode 441551872 series 3567011
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In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new company. Drawing from her experience at leading companies like Meta and Cisco, Sonja shares valuable insights on building a content function that delivers measurable results within large-scale marketing organizations.
Here's what you'll learn in this episode:
• How to narrow your focus and prioritize key areas in your first months as a content leader.
• The importance of focusing on people, processes, and programs in your first six months.
• Practical tips for implementing effective content production processes.
• How to balance supporting paid demand gen and organic content efforts.
• The role of original research and subject matter expertise in creating distinctive content.
• How to set realistic expectations for content’s impact on revenue and long-term goals.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
http://www.linkedin.com/in/nielsvanmelick
Website http://www.leadwave.io
CONNECT WITH SONJA:
LinkedIn http://www.linkedin.com/in/sonjajacob
Website http://www.athenahealth.com
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