The Art & Science of Product Marketing

B2B Creatively

Div Manickam, a product marketing leader, mentor, and author of Mastering the Art and Science of Product Marketing, shares her professional and personal journey on achieving the balance between creativity and data-driven tactics in the B2B space.

Drawing on her diverse interests, including photography and writing, Div explains how creativity fuels her work in crafting compelling narratives and launching impactful campaigns.

We explore the concept of "creative abundance"—finding inspiration amidst the chaos—and how this frame of mind drives Div’s approach to product marketing. From collaborating with cross-functional teams to crafting evergreen content, Div emphasizes the importance of storytelling, customer-centric strategies, and a growth mindset. She shares how her passion for exploration and innovation helps her navigate the challenges of bringing new products to market.

We also get into the "CEO mindset" (curiosity, empathy, and openness) that guides Div’s leadership and mentorship. She discusses the role of authenticity and kindness in professional growth, reminding us that creativity isn’t just about output but about connecting deeply with people and ideas.

What You’ll Learn:

• Find inspiration amidst the chaos

• Master the art and science of product marketing

• Enhance your work through creativity

• Create magic with a CEO (curiosity, empathy and openness) mindset

• How to make evergreen content stand the test of time

Mentioned in this Episode:

Product Marketing: Mastering the Art and Science of PMM by Div Manickam

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Div’s Bio:

Div Manickam has led B2B SaaS product marketing efforts in startups and Fortune 500 technology companies for 10+ years in collaboration with product, sales and marketing teams.

Div is a neurodivine, mindful soul, who enjoys sharing experiences on neurodiversity, workplace wellbeing, career growth, authentic leadership, mindfulness, happiness, stress and anxiety, and product marketing. She is passionate about empowering folks to be their best and true authentic self.

A mentor and Expert in Residence, she is recognized as one of the top 100 Product Marketing Influencers (2019-23) by the Product Marketing Alliance.

As a foodie and traveler, she has explored and captured moments in nature and 80-plus cities around the world.

More from our guest: Div Manickam

B2B Creatively is powered by Stories Bureau.

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Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media

Kory Grushka, Founder and Creative Director of Stories Bureau

Alisa Manjarrez, Managing Director of Stories Bureau