The Truth About AdTech

Contrary to Popular Opinion

Todd and Kelly dive into the complexities of AdTech, peeling back the layers of hype and exploring the reality of its applications in digital advertising.

They dissect the promises versus the pitfalls of AdTech, from AI-powered tools to data recovery in a privacy-first landscape.

With a candid look at what works, what doesn’t, and why passion and curiosity are essential for successful AdTech implementation, Todd and Kelly share insights into leveraging technology to get meaningful results.

They reveal that while AdTech can enhance campaigns, it often requires more input — not less— combined with an unwavering commitment to quality.

Chapters:

• 00:00:00 - Setting the Stage: Exploring AdTech’s Evolution
• 00:01:50 - Perception vs. Reality: Breaking Down AdTech’s Hype
• 00:04:20 - Common Pitfalls: Where AdTech Often Falls Short
• 00:06:52 - Efficiency at a Cost: The Reality of AdTech Workloads
• 00:08:48 - The Champion’s Role: Why Passion Drives AdTech Success
• 00:14:27 - Limitations in Practice: AdTech’s Benefits and Shortcomings
• 00:19:39 - Shaping Strategy: AI’s Expanding Role in AdTech
• 00:20:55 - AI at Work: Practical Applications in Digital Strategy
• 00:21:28 - Data Exploration with AI: Finding Hidden Insights
• 00:24:08 - Future of Jobs: Will AdTech Replace the Human Touch?
• 00:27:00 - Creative Applications: Pushing AdTech’s Boundaries
• 00:29:35 - Challenges and Growth: Seizing Opportunities in AdTech
• 00:31:07 - Industry Anecdotes: The Role of Ads in Daily Life
• 00:33:03 - Political Ads and Targeting: Insights into Data Use
• 00:34:32 - Looking Ahead: Final Reflections on AdTech’s Future

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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