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13: Why "Going Evergreen" Won't Solve Your Membership Sales Problem
Manage episode 452517027 series 3575125
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Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.
In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.
We're talking about:
🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration
🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths
🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success
🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)
Episode highlights:
🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise
🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural
🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business
🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members
🔸 Real examples of how different personality types can approach launching effectively
🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style
⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱
Links and Resources:
- 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
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