How they built Ghana's Biggest Podcast Empire in 8 years: The GCR Story x Cyril Kwadzo | S6 Ep.8

The Sound of Accra Podcast

In this episode, Adrian Daniels sits down with Cyril Kwadzo, co-founder and CEO of Gold Coast Report (GCR), Ghana's largest podcast network. They discuss the origins and growth of GCR, the challenges and triumphs of building a podcast network in Ghana, and the importance of consistency and community in podcasting.

Cyril shares insights into the network's popular shows, the significance of live events, and the strategic partnerships that have helped GCR thrive. This episode offers a deep dive into the podcasting landscape in Ghana and the innovative approaches GCR employs to engage and grow its audience.

Sponsors

Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.

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Ghana's First Super App: https://shaqexpress.com/

Rent anything in the UK: https://fatllama.com/r/adri-6451b

Timestamps / Topics

0:00 Incremental Improvement in Podcast Production

18:31 Challenges of Podcasting in Africa

26:44 Mosaic's Evolution and Impact

33:32 Ghana's Podcasting Landscape

35:50 GCR Labs and Podcast Optimization

37:57 Highlights of GCR's Journey

42:04 Building a Sustainable Podcast Network

46:34 Monetization Strategies for Podcasts in Ghana

Watch season 6 episode 6 with Andrews Asare:

https://youtu.be/Mgl1llxTW98?si=fAjHGS7qb9pLLBXd

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

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About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life.

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience, and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide.

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