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A simple, quick way to conduct competitive research for small business
Manage episode 422417975 series 3578776
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If you're a small business just trying to lay a solid (and powerful) foundation for your marketing program for the first time, you need to take a look at your competitors. Here's a simple, quick (and efficient) way to get a good lay of the land for your competitive landscape.
Included in this Podcast:
- Task 1: Pick 3-5 competitors
- Task 2: Google what your customers would google
- Task 3: Review their websites
- Task 4: Review their social media pages
- Task 5: Think about how customers will google your services (check again for any other notable competitors you might've missed)
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Andrea D. Smith, The ADS Agency
Marketing & Branding Tips for Entrepreneurs & Career Professionals
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