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Ep2. How to build a website correctly with David Austin Roses
Manage episode 425848353 series 3579639
Контент предоставлен Lucy Collins from Web Usability. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lucy Collins from Web Usability или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Summary
In this episode, Lucy Collins interviews Richard Austin, director at David Austin Roses, about the journey of developing a new website for the brand. They discuss the importance of user experience, the need for a mobile-first approach, and the balance between user needs and business needs. Richard shares his experience of working with Web Usability and highlights the value of user research and evidence-based decision-making. He also expresses his hopes for the new website, including increased conversion rates, improved user experience, and a stronger brand perception.
Keywords
website development, user experience, mobile-first, user research, evidence-based decision-making, conversion rates, brand perception
Takeaways
- Invest in user research and evidence-based decision-making when developing a new website.
- Balance user needs and business needs to create a successful website.
- A mobile-first approach is essential, as mobile traffic and conversions continue to increase.
- Use a methodical and user-centric approach to website development.
- Define digital personas to guide the design and development process.
- Information architecture tree testing can provide valuable insights into user navigation and labeling.
- Consider the impact of the new website on brand perception and user experience.
- Invest whatever you can in user research, even if it's a small budget, to gain valuable insights.
Sound Bites
- "I absolutely loved the information architecture tree testing"
- "I love our business and I love our product and what we do and what we're trying to do"
- "Invest whatever you can in user research"
Chapters
00:00 Introduction and Overview
01:10 Richard's Role in Developing the New Website
06:23 Motivation for Embarking on a New Website Development
08:18 Getting Stakeholders on Board with the Project
09:47 Involving External Agencies in the Development Process
12:10 The Discovery Phase and User Research
22:12 Highlights from the Research and Testing Process
28:25 Hopes and Dreams for the New Website
31:21 Advice for Those Embarking on Website Development
32:47 Closing Thoughts and Wrap-up
15 эпизодов
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