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How To Identify Your Target Audience | #296
Manage episode 441411078 series 3582217
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In this episode, Jonathan Jones dives into the importance of starting a podcast, emphasizing the need to identify personal motivations, audiences, and goals. The discussion revolves around defining the "selfish purpose" for creating a podcast, be it for fun, passion, mission, or authority. Listeners are encouraged to consider how their unique skills and experiences can provide value to their target audience.
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Key Takeaways:
- Understanding the different motivations for starting a podcast: fun, passion, mission, authority, and revenue.
- The significance of defining your audience and the problems your podcast intends to solve.
- Tips for identifying personal skills and experiences that can enrich podcast content.
- The concept of "selfish purpose" — knowing what you want to gain from your podcasting journey.
Chapters:
(00:00) - Introduction to the Podcast Challenge
(01:41) - The importance of starting a podcast
(02:18) - Connecting with your audience through podcasting
(05:08) - Reasons for doing a podcast: fun vs. impact
(09:50)- Identifying the purpose of your podcast
(10:51) - Defining your target audience
(14:06) - What problem will your podcast solve?
(17:04) - Leveraging personal skills and experiences in podcasting
(18:52) - Establishing your selfish purpose for creating a podcast
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