This is How You Create Affiliate iGaming Partnerships that Actually Work!

15 Minute Mastery

Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly you can enter the market and form partnerships.

Alona shares her criteria for selecting top-performing affiliates, including evaluating their reputation, experience, and willingness to collaborate closely. Beyond just revenue, she tracks metrics like average deposit size and player value to measure true program success. And she revealed the delicate balance between nurturing long-term relationships with veteran affiliates and onboarding promising new partners.

If you want to create an affiliate program that drives sustainable growth, Alona's expert advice is a must-read. Discover the secrets to her affiliate marketing mastery by listening to this episode.

0:00 Building a Strong Affiliate Brand

3:43 Criteria for Selecting Affiliates

5:59 Red Flags in Affiliate Partnerships

9:30 Strategies for Nurturing Long-Term Relationships

12:08 Measuring Success Beyond Revenue

14:34 Balancing New and Stable Affiliates

15:57 Final Thoughts and Future Plans

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.