[ENGLISH] Gudrun Sjöden celebrates 50 years - Part 01 - We're eavesdropping at the jubilee party
Manage episode 449073572 series 3592812
In this episode, Gudrun and Monica are in Gudrun's store at Stora Nygatan in Stockholm, for the 50-year jubilee of the brand Gudrun Sjöden. They take us on a colorful journey through Gudrun’s 50-year legacy in fashion. Starting from a humble encounter in a ladies’ restroom in Copenhagen in 1974, Gudrun reflects on the bold decision to launch her brand amidst a monochrome fashion landscape. Fueled by passion, creativity, and respect for nature, she crafted pieces that pioneered a movement, blending sustainability with vibrant design.
Monica, Gudrun’s right hand since 1986, shares her own memories of early catalogs, designed painstakingly by hand, and global adventures for creative inspiration—from Mongolia to New York’s Greene Street. Together, they recount the challenges and triumphs of building a brand that now spans 70 markets, keeping their love for cultural exchange and craftsmanship at its heart.
Join us to relive those early days, hear their stories of perseverance, and celebrate Gudrun’s vision, as she continues her journey at 83, ever-inspired to create designs that transcend time and borders.
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