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Content, Cocktails, and Connections: Inside a First-Time Influencer Conference
Manage episode 445300639 series 3596732
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What happens when you mix 15 content creators, a treehouse glamping resort, and a dash of AI? Sarah Stahl's groundbreaking influencer event is about to show you. Join Phil Mershon on the Event Innovator Show as he uncovers the behind-the-scenes story of "Influence Forward," Alabama's first-ever influencer marketing conference.
In this eye-opening episode, Sarah, Director of Marketing for Retreat Resort and Spa, shares her rollercoaster journey of organizing a unique event that's reshaping influencer-brand relationships. Discover how she navigated:
- Crafting unforgettable experiences for content creators
- Balancing ambitious goals with budget realities
- Innovative approaches to sponsorship and brand-creator matchmaking
- Leveraging AI workshops to combat creator burnout
- Transforming events into powerful business development tools
Whether you're an event planner, marketing professional, or aspiring influencer, this episode is packed with actionable strategies and honest reflections on the highs and lows of pioneering a niche event. Tune in to gain fresh perspectives on measuring event success beyond the bottom line and creating meaningful connections in the digital age.
#EventPlanning #InfluencerMarketing #ContentCreation #MarketingROI #EventInnovation
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