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Once Upon a Sale: Using Stories to Close Deals
Manage episode 462643844 series 3627205
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In this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milanese art dealer, and Gabriel “Odyssey” Ortega, a bespoke travel consultant, we explore how weaving compelling narratives can transform a pitch into an irresistible invitation.
Discover how Luca turned a haunting portrait into a $1.2 million sale and how Gabriel curated travel experiences that weren’t just trips but epic adventures. Whether you're selling art, luxury travel, or high-end services, these lessons will show you how to elevate your craft with the power of story.
What You’ll Learn in This Episode:
- Why storytelling is a superpower in luxury sales.
- How Luca Conti used narrative to sell art through emotion, not technique.
- The secret to creating "once-in-a-lifetime" journeys with Gabriel Ortega’s approach.
- Practical tips for using storytelling to evoke emotions and close premium sales.
Key Takeaways:
- Emotion Over Information: Buyers at the high end are driven by feelings, not facts. Learn how to craft stories that speak to their aspirations and values.
- The Power of Context: A painting, a journey, or a service is transformed when you reveal the human stories behind them.
- Creating Desire Through Mystery: Luca’s unmarked gallery door in Brera wasn’t just a detail; it was a signal of exclusivity. How can you incorporate subtle cues into your offerings?
- Making Clients the Hero: Gabriel’s travel adventures weren’t just itineraries—they were epic tales waiting for his clients to step into the starring role.
Make sure to visit https://VelvetRopePodcast.com to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint
Want to learn more about me?
https://www.getwealthyclients.com/bio
#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands #ClientExperience #HighTouchBusiness #SalesStrategies #howtoattractwealthyclients
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