#286: Being a ‘Girl Dad’ and Helping People Get out of Debt with Justin Loutfy, USAFA '16

Service Academy Business Mastermind

“Most people will tell you, even myself at one time, ‘I don't like sales.’ But any business that you do is going to be rooted in sales. Understanding that process is so important… talking about investments or talking about how someone's looking to invest their money, and it’s still sales at the end of the day.” –Justin Loutfy, USAFA '16

Justin Loutfy is an investor, author, speaker, and self-proclaimed “Girl Dad” to his two young daughters. He is the managing partner of Onyx Peak Capital, a real estate and investing firm. In addition to his real estate ventures, Justin runs the DadVesters podcast and a YouTube channel where he shares his knowledge and experiences in real estate and investing. He aims to educate and inspire others to achieve financial freedom through investing. Before founding Onyx Peak Capital, Justin was the chief operating officer for Cherokee Wood Products. He was also an operations manager for Amazon and a fund analyst at Lion Creek Capital, LLC. In addition, Justin served as a special warfare officer/joint terminal attack controller (JTAC) for the U.S. Air Force.

In this episode, we discuss:

• Justin's journey from military service to 9-5 jobs to entrepreneurship in real estate investing.
• The rapid learning curve Justin experienced in his first year of entrepreneurship, trying various business models including wholesaling real estate and exploring teaching courses.
• Advice for aspiring entrepreneurs, including the value of practical experience in sales over a traditional business education.
• Justin’s innovative debt validation fund that provides a 20% return to investors while helping people get out of debt for half of what they originally owed.
• Justin's short-term goal of raising $50 million for his debt validation fund to help 25,000 people get out of debt.
• Justin's podcast "DadVestors," where he explores the intersection of parenting and investing.

Justin Loutfy's journey from U.S. Air Force special warfare officer to successful investor illustrates the power of diverse experiences in shaping innovative business ventures.

After 9-5 roles in operations at Amazon and Cherokee Wood Products, Justin transitioned to entrepreneurship, exploring various business models including real estate wholesaling and course teaching. This period of experimentation led him to found Onyx Peak Capital, a real estate and investing firm where is managing partner.

One of Justin's standout ventures is his debt validation fund, which offers a 20% return for investors while helping individuals reduce their debt by half. With an ambitious goal to raise $50 million, the fund aims to help 25,000 people overcome debt. This innovative approach exemplifies Justin's ability to create solutions that benefit both investors and the broader community.

Beyond his investing activities, Justin is dedicated to education and sharing his knowledge. He runs a YouTube channel focused on real estate investing and hosts the "DadVestors" podcast, exploring the intersection of parenting and investing.

As a self-proclaimed "Girl Dad" to two young daughters, Justin's story demonstrates how embracing diverse experiences, rapid learning, and innovative problem-solving can lead to entrepreneurial success while maintaining a focus on family and community impact.

Connect with Justin Loutfy:

• LinkedIn
• Instagram
• Facebook
• YouTube
• https://www.onyxpeakcapital.com/
• [e-mail]

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Special thanks to Justin for joining me this week. Until next time!

-Scott Mackes, USNA ’01