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Making a Difference With Innovative Solutions: The NightCap Story with Shirah Benarde
Manage episode 444169817 series 2821565
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In this episode, I spoke with Shirah Benarde as she shares the inspiring journey of creating NightCap, a company focused on drink spiking prevention through innovative products like scrunchies and key chains that also cover drinks. Starting with an idea born from a dream at age 16, Shera developed a prototype using stockings and scrunchies and, after numerous iterations, brought NightCap to market. She discusses the challenges faced, such as initial skeptical consumer reception and how marketing on social media and appearing on Shark Tank enabled the product's success. Shera emphasizes the importance of awareness around drink spiking and NightCap's fun yet protective nature and encourages entrepreneurs to act on their ideas without striving for perfection. NightCap is a leading example of balancing fun with safety, providing a crucial deterrent against drink spiking while fostering conversation and education about personal safety.
Connect with us:
NightCap Instagram
NightCap TikTok
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