Digital Transformation of Banking in Canada

Shift

In this episode of Shift join Neil Parmenter, President and CEO of the Canadian Bankers Association (CBA), as he speaks with PwC Canada’s Jon Finkelstein about the digital transformation of the financial services industry. Learn how customer’s expectations of their banking experience is evolving and influenced by efficiencies created by Big Technology in other aspects of their lives. Neil and John discuss the future of financial services, why Canada can take the lead in transformation and the need for greater innovation to meet escalating customer expectations.