Powering B2B eCommerce Success and Overcoming Challenges with Mark Brohan, President at Digital Commerce 360

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In this episode, we talked into the intricate world of B2B eCommerce with Asim Bawany and Mark Brohan, uncovering a spectrum of insights and strategies essential for navigating this rapidly evolving world. From the fundamental shift in consumer grading within B2B e-commerce to the nuanced intricacies of marketing and trade shows across the US and UK, we explore the pulse of the industry with seasoned expertise.

Joined by an industry expert Mark Brohan, we dissect the latest trends shaping B2B e-commerce and confront the dual facets of growth and challenges inherent in this domain. From internal buy-in hurdles to the implementation of successful e-commerce strategies, our discussion traverses the strategic roadmap for B2B eCommerce success.

Advancing further, we unravel the critical interplay between B2B commerce, sales channels, and the digital transformation revolutionizing sales and marketing paradigms. We confront the disruptive forces reshaping supply chains and navigate the complexities of overcoming hurdles in B2B sales, especially in the face of aging buyers and digital-first expectations.

With a keen focus on practical insights, we explore the intricacies of e-commerce strategy implementation and the pivotal role of stakeholder involvement in driving success. Finally, we turn our gaze towards the horizon of modern technology in e-commerce, gleaned from the perspectives of our industry expert, to illuminate the path forward in this ever-evolving landscape of B2B eCommerce.
Tune in now for invaluable tips and strategies!

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