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Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
Manage episode 424087174 series 2440638
Контент предоставлен Tom Ollerton. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tom Ollerton или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools.
We also discuss his favourite marketing books and the importance of creating a data value proposition.
105 эпизодов
Поделиться
Manage episode 424087174 series 2440638
Контент предоставлен Tom Ollerton. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tom Ollerton или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools.
We also discuss his favourite marketing books and the importance of creating a data value proposition.
105 эпизодов
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