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120: From Etsy To Big Box Retailer: Scaling Up
Manage episode 447392029 series 3558257
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Ever wondered what it takes to get a side hustle product into a big-box store? Where would you even start? Today’s guest knows.
In late 2019, Juliana VanLanen and her best friend Samantha Alavi-Jackson started a small backyard Etsy shop selling homemade window boxes and refurbished playhouses.
Today their playhouses are sold in over 110 retail locations including Target, Walmart, Sam’s Club, Wayfair, FAO Schwarz, and Saks5thAve.
In this Part 1, Juliana dives into;
- how they scaled from Etsy to big box success,
- major hurdles of scaling their first year and how they tackled them,
- their strategies for customer engagement, market research, and maintaining product quality, and
- how Juliana and Samantha juggle not only a thriving business but also eight kids!
Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it!
Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things.
For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/120
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Remember, you'll receive 20% at check out with code: HERO20
Connect with Joan:
Be on the show!
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