ICYMI: The Costco Guys Bring the Boom

Slate Culture

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Candice Lim is joined by culture reporter Ej Dickson to break down her Rolling Stone profile of A.J. and Eric “Big Justice” Defumo, better known as the “Costco Guys.” In January 2024, A.J. was a former pro wrestler-turned-mortgage lender who wasn’t finding much traction on TikTok, until his son Eric joined him for a trip to Costco. That laid the groundwork for the duo’s biggest video to date, which combined their love for the warehouse chain and Tiktok’s fascination with the chicken bake institution. With more than 53 million views, the family business is only expanding with influencer touchstones such as toothbrush sponcon, a cast of characters, and a hit song.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario and Candice Lim.

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