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SPM #546: How Hickory Station Boosted Sales by 20% with Text Marketing – Secrets from 24 Years in the Pizza Business!
Manage episode 438374656 series 2394708
Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales.
Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel
Chapters
00:00 Introduction and Background
02:11 Implementing Modern Marketing Strategies
05:22 The Nightmare of Sending 12,000 Text Invitations
06:09 The Success of Text Marketing
09:19 The Value of Text Messages and Email Marketing
11:55 Utilizing Customer Data for Effective Email Marketing
14:26 The Importance of In-House Delivery Drivers
15:26 The Shift Towards In-House Delivery
15:38 The Benefits of In-House Delivery Drivers
17:20 Managing Delivery Drivers and Finding Balance
18:09 The Power of Text Marketing
19:26 The Impact of Online Ordering
21:10 The Value of a Rewards Program
570 эпизодов
Manage episode 438374656 series 2394708
Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales.
Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel
Chapters
00:00 Introduction and Background
02:11 Implementing Modern Marketing Strategies
05:22 The Nightmare of Sending 12,000 Text Invitations
06:09 The Success of Text Marketing
09:19 The Value of Text Messages and Email Marketing
11:55 Utilizing Customer Data for Effective Email Marketing
14:26 The Importance of In-House Delivery Drivers
15:26 The Shift Towards In-House Delivery
15:38 The Benefits of In-House Delivery Drivers
17:20 Managing Delivery Drivers and Finding Balance
18:09 The Power of Text Marketing
19:26 The Impact of Online Ordering
21:10 The Value of a Rewards Program
570 эпизодов
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