How to Craft Empathy-Driven Stories in Tech Marketing Featuring Jessica Mehring

Smashing the Plateau

Jessica Mehring is a strategic consultant for technology companies, a published author, and holds an M.A. in Communication. Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication and is exploring how storytelling fosters empathy and helps us connect in a modern context. When she's not working to infuse tech marketing with more humanity, she can be found researching the intersections of art and science, creativity and data, and communication and innovation.

In today's episode of Smashing the Plateau, you will learn how to leverage storytelling to make your marketing resonate with your audience and build a successful consulting business that can change the way technology is perceived and utilized.

Jessica and I discuss:

• How Jessica's passion for writing and storytelling shaped her career [00:01:59]
• The pivotal moment that led her to entrepreneurship [00:04:11]
• Her approach to creating high-performing content for tech companies [00:08:18]
• The role of storytelling in establishing customer connection [00:11:14]
• Jessica's advice for corporate refugees on using storytelling in their businesses [00:13:56]
• The significance of community in Jessica's entrepreneurial success [00:22:18]

Learn more about Jessica at https://www.horizonpeakconsulting.com/jessica/.

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