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LinkedIn Thought Leadership is NOT Just Posting Content! Let's Redefine It with Ashley Faus (Atlassian)
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The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it?
Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas.
The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader 00:09:21 - Rareness of Thought Leadership 00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership 00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership 00:19:46 - The Importance of Practice and Evolution 00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI
Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/
ABOUT MICHELLE J RAYMOND
Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.
Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/
B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.
Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
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