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Контент предоставлен SocialChain and Social Chain. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SocialChain and Social Chain или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Ep. 202 - Social Chain: How Social Media Services Grew Into a Profit Priority for Agencies | Pete Metcalfe
Manage episode 343521326 series 2425217
Контент предоставлен SocialChain and Social Chain. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SocialChain and Social Chain или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Social media no longer competes with traditional for budget. As digital natives take on agency and in-house leadership positions, it doesn’t have to. To tell us how this has changed social sales strategies, Social Chain UK’s managing director Pete Metcalfe joins us - six months into his role at Social Chain. Expect to learn how to navigate working with clients’ other agencies, whether social will soon influence TV and OOH, and what competitive pitches look like now brands have no choice but to defer to specialists.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
249 эпизодов
Поделиться
Manage episode 343521326 series 2425217
Контент предоставлен SocialChain and Social Chain. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SocialChain and Social Chain или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Social media no longer competes with traditional for budget. As digital natives take on agency and in-house leadership positions, it doesn’t have to. To tell us how this has changed social sales strategies, Social Chain UK’s managing director Pete Metcalfe joins us - six months into his role at Social Chain. Expect to learn how to navigate working with clients’ other agencies, whether social will soon influence TV and OOH, and what competitive pitches look like now brands have no choice but to defer to specialists.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
249 эпизодов
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Похожие на Social Minds - Social Media Marketing
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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continue reading
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