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Контент предоставлен SocialChain and Social Chain. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SocialChain and Social Chain или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
Manage episode 399270114 series 2425217
Контент предоставлен SocialChain and Social Chain. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SocialChain and Social Chain или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
264 эпизодов
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Manage episode 399270114 series 2425217
Контент предоставлен SocialChain and Social Chain. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией SocialChain and Social Chain или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
264 эпизодов
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Похожие на Social Minds - Social Media Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
