))
#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
Manage episode 433755661 series 3326218
Контент предоставлен Mekanism and Jason Harris and Jason Harris. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Mekanism and Jason Harris and Jason Harris или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around the world. Beyond Nathan's, George and company run Major League Eating and also Shea communications doing work in the commercial real estate industry.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
…
continue reading
In today’s episode, you’ll learn:
- What it takes to create and promote a niche sport like competitive eating
- Why having multiple irons in the fire helps fuel productivity and creativity
- Why controversy is so effective for generating earned media
Brought to you by Mekanism.
105 эпизодов
Поделиться
