How to Hire, Build and Enable Creative Teams

Sparkr Podcast

“Having ideas is the best thing humans do”, says Horacio “Chacho” Puebla. Chacho is the Chief Creative Director of LOLA – a creative and strategically driven advertising agency with a Latin spirit and global reach. Their clients include top brands such as Burger King, Magnum, Rexona and new kids on the block like 9Gag. As a part of the MullenLoewe agency network LOLA has been winning dozens of awards for their creative work all over the world. Most notably, over the last couple of years, they have been awarded so many Lions from the festival in Cannes that you could repopulate the North of Africa with these noble wild cats. Chacho is a creative pro and it was a great pleasure to sit down with him and chat about creativity and most importantly, how to hire, build and enable creative teams to generate new ideas every day. Learning what it takes to establish a creative power house is crucial in today’s world and the future where new ideas and concepts need to be thought off at an ever-faster pace. Therefore, I am especially thrilled to bring to you this episode of the Sparkr Podcast where it is my goal to uncover mindsets and tactics of people who are great at what they do and make their experience applicable for everybody. Let’s dive right in and talk about creativity. For more please visit: www.sparkr.ch/blog