You Don't have a Business Problem, You have a People Problem - Matthew Stafford

Speaking with Roy Coughlan

Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system.

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About my Guest:

Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at interpreting data to find diamonds in the rough, and can see things from a business owner’s perspective, having run his own companies for the past 34 years. Although he won’t tell you himself, he is known as the top Shopify optimization expert in the game, with nearly a billion dollars worth of data over the last ten years alone. He spends a ton of time turning people away. But we are excited to have him here to share the wins and, more importantly, some of the losses from all this data.

What we Discussed:

- Matthew early entrepreneur journey ( 2 mins)

- You Don't have a Business Problem, You have a People Problem (6:45 mins)

- Early they just focused on E-Comm Businesses ( 8 mins)

- Understanding Analytics to get More Sales (11 mins)

- Win / WIn when both have Skin in the Game (14 mins)

- How they use the Data to get Results (16 mins)

- It Requires a Group Effort (17:30 mins)

- Helping People with Conversion Rates 19:45 mins)

- Split Testing (21:45 mins)

- The Damage Using Ai (24 mins)

- Marketing Tactics (26 mins)

- E-mail Sequencing (28 mins)

- The Best e-mail provider (31:45 mins)

- Emotional Intelligence & Trauma (35 mins)

- His Coaching (39 mins)

- His Podcast Building a Brand (40 mins)

- Incorprating Ai (41 mins)

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How to Contact Matthew Stafford :

[e-mail]

https://buildgrowscale.com/

https://www.facebook.com/matthewjacobstafford

https://x.com/BuildGrowScale

https://www.youtube.com/channel/UC-g_rSibfzEBc3Q9Ye5sMHA

https://www.instagram.com/build.grow.scale

https://www.linkedin.com/in/matthewstafforddotcom/

https://www.tiktok.com/@build_grow_scale

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Speaking Podcast Social Media / Coaching My Other Podcasts ⁠https://bio.link/podcaster