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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Andrew Ryan: Running FIBA Media
Manage episode 276596263 series 1924107
Контент предоставлен MrRichardClarke. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией MrRichardClarke или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
TOPICS
Reflections on the FIBA World Cup and how content led their growth strategy
The breadth of FIBA events throughout the year
Publishing 2000 games on their YouTube channel each year
The organisation of the content team
Defining the content strategy of FIBA media
Closing the gap between media teams and broadcast partners
Working with influencers/players to mutually build their brands
FIBA's approach to multi-lingual content
The challenge of acting holistically with different internal media agencies
Balancing FIBA's OTT product with live media rights
Personalisation of OTT - where they are and where they are trying to get to in five years
The trust factor that allows sports to positively exploit data
Using 3x3 to grow the game
Where esports fits in FIBA's future
94 эпизодов
Поделиться
Manage episode 276596263 series 1924107
Контент предоставлен MrRichardClarke. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией MrRichardClarke или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
TOPICS
Reflections on the FIBA World Cup and how content led their growth strategy
The breadth of FIBA events throughout the year
Publishing 2000 games on their YouTube channel each year
The organisation of the content team
Defining the content strategy of FIBA media
Closing the gap between media teams and broadcast partners
Working with influencers/players to mutually build their brands
FIBA's approach to multi-lingual content
The challenge of acting holistically with different internal media agencies
Balancing FIBA's OTT product with live media rights
Personalisation of OTT - where they are and where they are trying to get to in five years
The trust factor that allows sports to positively exploit data
Using 3x3 to grow the game
Where esports fits in FIBA's future
94 эпизодов
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Похожие на Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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