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Marketing - The Power of Niching Down: How to Dominate Your Market by Specialising
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In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth.
KEY MOMENTS
- There’s an element of niching in every business, because you might not be niching on service, but you could be on the customer/audience that you serve.
- An FAQ section on a website is a strong way of overcoming the most common objections. It’s not frequently asked questions, it’s frequently encountered objections.
- You have to think about what makes you different, particularly when you’re writing. Use the three W’s: who, what, and why. People are more likely to give their money to a family-run business rather than a faceless corporation.
- The best objection to overcome is one that the prospect hasn’t even thought of yet.
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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