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E:59 - The 4 Gears Of Your Sales & Marketing
Manage episode 244099336 series 2105966
Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!
But how cool would it be if your sales & marketing could race around the competition like a Lamborghini?
In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.
59 эпизодов
Manage episode 244099336 series 2105966
Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!
But how cool would it be if your sales & marketing could race around the competition like a Lamborghini?
In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.
59 эпизодов
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