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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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Demystifying Social Media Metrics: The Metrics that Actually Matter
Manage episode 422803129 series 3568897
Контент предоставлен Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Are you overwhelmed by social media metrics? 🤯 You're not alone!
Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts?
You’ll never know unless you know which metrics actually matter when it comes to social media!
This week we’re chatting about the importance of looking beyond vanity metrics like views and likes.
We’re deep diving into the significance of engagement rates, click-through rates, conversion rates, and overall brand awareness, offering practical insights for small business owners and marketers alike to truly measure the impact of their social media efforts and how they contribute to broader marketing objectives.
We’re talking about how to categorize metrics, and how the “vanity metrics” all contribute to a greater understanding of your social media performance.
Episode Highlights:
- Importance of measuring engagement rates, click-through rates, and conversion rates over mere vanity metrics
- Platform-specific metrics and industry benchmarks for Facebook, Instagram, and LinkedIn
- Tips for improving social media performance, including visuals, consistency, and audience engagement
- The role of tracking profile views and utilizing URL trackers for better marketing ROI
Resources
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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